Market Notes
A note a day. Weekdays: the automotive and rental market news that changes what a car earns, credited to the outlet that reported it, with what a host does about it. Weekends: the median day rate for a class in a market, the typical band and where the supply is, dated to the data it came from.
Dallas trucks carry a median daily rate of $70 as of September 6, 2026, sitting $2 below the national class median of $72. The typical band runs from $58 at the 25th percentile to $98 at the 75th, a $40 spread across 57 rentals.
$70
Median day rate
$52
Dallas minivans sit at a $52 median daily rate as of September 6, 2026, with the typical band running from $44 to $67 across 79 rentals. The national median for this class is $55, putting Dallas $3 below that mark.
Read the note →$48
Dallas Cars sit at a median daily rate of $48 as of September 6, 2026, matching the national median for the class exactly. The typical band runs from $42 to $74, a spread of $33.
Read the note →$55
Dallas SUVs carry a median daily rate of $55 as of September 6, 2026, sitting $4 above the national class median of $51. The typical band runs from $44 at the 25th percentile to $82 at the 75th, a spread of $38.
Read the note →$78
Chicago trucks sit at a median of $78 a day as of September 6, 2026, with the typical band running from $57 to $117 across 67 rentals. That median is $6 above the national class median of $72 and well below New York's $125 but above Atlanta's $72.
Read the note →$49
Chicago minivans carry a median daily rate of $49 across 83 rentals as of September 6, 2026. The typical band runs $42 at the 25th percentile to $63 at the 75th, a spread of $22.
Read the note →$48
Chicago cars sit at a median of $48 a day as of September 6, 2026, with the typical band running from $41 to $57. That $16 spread gives hosts a clear view of where most of the market clusters.
Read the note →6
Atlanta Trucks posted the week's highest median daily rate at $72, while Atlanta Cars came in at the lowest at $47, putting the full spread across this week's six market-class snapshots at $25. The 596 total rentals tracked ran from a high of 168 in Atlanta SUVs down to 52 in Seattle Trucks.
Read the note →$72
Atlanta trucks sit at a $72 median daily rate as of September 6, 2026, with a typical band running from $62 to $101. That puts Atlanta exactly on the national class median of $72, and ahead of every other vehicle class in the local market.
Read the note →$58
Atlanta minivans sit at a median of $58 a day as of September 6, 2026, which is $3 above the national class median of $55. The typical band runs from $51 at the 25th percentile to $73 at the 75th, a spread of $22.
Read the note →$47
Atlanta's car rental market sits at a median of $47 a day as of September 6, 2026, with the typical band running from $41 at the 25th percentile to $56 at the 75th. That puts Atlanta $1 below the national class median of $48 and below comparison markets like Los Angeles at $51, New York at $56, and San Francisco at $58.
Read the note →$50
Atlanta SUVs sit at a $50 median daily rate as of September 6, 2026, with the typical band running from $41 to $63 across 168 rentals. The market comes in $1 below the national class median of $51 and $8 below the highest comparison market, San Francisco at $58.
Read the note →$66
Seattle truck rentals carry a median daily rate of $66 as of September 6, 2026, sitting $6 below the national class median of $72. The typical band runs from $54 at the 25th percentile to $87 at the 75th, a spread of $33.
Read the note →$55
Seattle minivans sit at a median of $55 a day as of September 6, 2026, matching the national median for this class exactly. The typical band runs from $43 at the 25th percentile to $69 at the 75th, a $26 spread across 83 rentals.
Read the note →6
Across six market-and-class snapshots this week, median daily rates ranged from $49 for Seattle SUVs to $91 for San Francisco Trucks, a spread of $42. The 845 rentals tracked cover SUVs, Cars, Minivans, and Trucks across San Diego, San Francisco, and Seattle.
Read the note →$49
Seattle SUVs sit at a median of $49 a day as of September 6, 2026, with the typical band running from $40 to $56 across 173 rentals. The national median for the class is $51, putting Seattle $2 below that figure.
Read the note →$91
San Francisco trucks sit at a median of $91 a day as of September 6, 2026, with the typical band running from $68 at the 25th percentile to $146 at the 75th. That median is $19 above the national class median of $72 and well ahead of comparison markets like Chicago at $78 and Atlanta at $72.
Read the note →$62
San Francisco minivans carry a median daily rate of $62 as of September 6, 2026, sitting $7 above the national class median of $55. The typical band runs from $50 at the 25th percentile to $77 at the 75th, a spread of $27.
Read the note →$58
San Francisco cars sit at a median of $58 a day as of September 6, 2026, with the typical band running from $47 to $81 across 151 rentals. That $58 median sits $10 above the national class median of $48 and $2 above the closest peer market, New York at $56.
Read the note →Turo announced several updates for hosts covering pricing, delivery, discovery, and trip documentation tools, published on October 1, 2026. The changes include a fee structure adjustment and new programs rolling out through the rest of the year.
Read the note →$53
San Diego SUVs carry a median daily rate of $53 across 200 rentals as of July 14, 2026. The typical band runs from $47 at the 25th percentile to $61 at the 75th percentile, a spread of $14.
Read the note →6
Across six market-and-class snapshots this week, the median daily rate ranged from $53 for Los Angeles Minivans to $125 for New York Trucks, a spread of $72. Those two figures anchor the week at opposite ends, with four other segments sitting between them.
Read the note →$125
New York trucks have a median daily rate of $125, sitting $53 above the national class median of $72. The typical band runs from $86 at the 25th percentile to $177 at the 75th, a spread of $91.
Read the note →$67
New York minivans have a median daily rate of $67 as of September 6, 2026, sitting $12 above the national class median of $55. The typical band runs from $50 at the 25th percentile to $95 at the 75th, a spread of $45.
Read the note →$56
Cars in New York have a median daily rate of $56 as of September 6, 2026, sitting $8 above the national class median of $48. The typical band runs from $44 at the 25th percentile to $83 at the 75th, a spread of $39.
Read the note →$56
New York SUVs sit at a $56 median daily rate as of September 6, 2026, with the typical band running from $45 to $71 across 176 rentals. That median is $5 above the national class median of $51 and just $2 below the highest comparison market, San Francisco, at $58.
Read the note →$65
Los Angeles truck rentals sit at a median of $65 a day as of September 6, 2026, with a typical band from $51 to $135 across 66 rentals. That median is $7 below the national class median of $72 and well below New York's $125.
Read the note →$53
Los Angeles minivans sit at a median of $53 a day as of September 6, 2026, with the typical band running from $45 at the 25th percentile to $67 at the 75th. That puts the market $2 below the national median of $55 for the class.
Read the note →6
Dallas Trucks posted the week's highest median daily rate at $70, while Houston Cars and Houston SUVs both landed at the lowest point, $45. The spread across all six market-and-class snapshots was $25, measured across 714 rentals.
Read the note →$51
Los Angeles SUVs sit at a median of $51 a day as of September 6, 2026, matching the national class median exactly. The typical band runs from $39 at the 25th percentile to $100 at the 75th, a spread of $61.
Read the note →$63
Houston trucks have a median daily rate of $63 as of September 6, 2026, sitting $9 below the national class median of $72. The typical band runs from $54 to $94, a $40 spread across 54 rentals.
Read the note →$47
Houston minivans sit at a $47 median daily rate as of September 6, 2026, with the typical band running from $41 to $58 across 84 rentals. The national median for this class is $55, putting Houston $8 below that figure.
Read the note →$45
Houston cars sit at a median of $45 a day as of September 6, 2026, putting them $3 below the national class median of $48. The typical band runs from $39 to $66, a spread of $27.
Read the note →$45
Houston SUVs sit at a median of $45 a day as of September 6, 2026, with the typical band running from $39 to $57 across 171 rentals. That puts Houston $6 below the national class median of $51 and tied with Cars at the local level, while Trucks here command a median of $63.
Read the note →$70
Dallas trucks sit at a median of $70 a day as of September 6, 2026, with the typical band running from $58 at the 25th percentile to $98 at the 75th percentile. That $40 band reflects a market of 57 rentals that runs $2 below the national class median of $72.
Read the note →6
Chicago Trucks posted the week's highest median at $78/day, sitting $34 above Chicago SUVs, which came in at the week's lowest median of $44/day. The full week covered 826 rentals across six market-and-class snapshots in Chicago and Dallas.
Read the note →$48
Dallas Cars sit at a median of $48 a day as of September 6, 2026, matching the national median for the class exactly. The typical band runs from $42 at the 25th percentile to $74 at the 75th, a spread of $33.
Read the note →$55
Dallas SUVs carry a median daily rate of $55 as of September 6, 2026, sitting $4 above the national class median of $51. The typical band runs from $44 at the 25th percentile to $82 at the 75th, a spread of $38.
Read the note →$78
Chicago trucks sit at a median of $78 a day as of September 6, 2026, with the typical band running from $57 to $117 across 67 rentals. That median is $6 above the national class median of $72 and well ahead of the lowest comparable market, Houston, at $63.
Read the note →$49
Chicago minivans sit at a median of $49/day as of September 6, 2026, with the typical band running from $42 to $63 across 83 rentals. That median is $6 below the national class median of $55.
Read the note →$48
Chicago cars sit at a $48 median daily rate as of September 6, 2026, matching the national class median exactly. The typical band runs from $41 at the 25th percentile to $57 at the 75th, a $16 spread across 168 rentals.
Read the note →$44
Chicago SUVs sit at a median of $44 a day as of September 6, 2026, placing the market $7 below the national class median of $51. The typical band runs from $37 at the 25th percentile to $58 at the 75th, a spread of $21.
Read the note →5
Across five market-and-class snapshots this week, median daily rates ranged from $43 for Seattle Cars to $66 for Seattle Trucks, a spread of $23. The 539 total rentals surveyed cover Seattle Cars, Minivans, and Trucks plus Atlanta Cars and Minivans.
Read the note →$58
Atlanta's minivan rental market sits at a median of $58 a day as of September 6, 2026, putting it $3 above the national class median of $55. The typical band runs from $51 at the 25th percentile to $73 at the 75th, a spread of $22 across 91 rentals.
Read the note →$47
Atlanta cars sit at a median of $47 a day as of September 6, 2026, with the typical band running from $41 to $56 across 149 rentals. The national median for this class is $48, putting Atlanta $1 below that mark.
Read the note →Turo published its Summer 2026 host release on Jul 29, 2026, covering a range of updates to listings, pricing, airport delivery, notifications, and more. The changes affect how hosts handle airport handoffs, advance-booking pricing, distance charges, and message settings.
Read the note →$66
Seattle truck rentals sit at a median of $66 a day as of September 6, 2026, with the typical band running from $54 at the 25th percentile to $87 at the 75th percentile. That $33 spread means pricing is fairly wide across the 52 trucks in the market.
Read the note →$55
Seattle minivans sit at a median daily rate of $55, with the typical band running from $43 at the 25th percentile to $69 at the 75th percentile. That $26 spread sits right at the national class median of $55, and above the Seattle SUV median of $49 and the Cars median of $43.
Read the note →$43
Seattle cars sit at a median of $43 a day as of September 6, 2026, with the typical band running from $36 at the 25th percentile to $52 at the 75th. That puts the market $5 below the national median for this class and below every comparison city in the data.
Read the note →RSS. Data notes are aggregates from rental market data; no individual rental, host or vehicle is ever reproduced. News notes are Carlyle's summaries of reporting credited and linked in each note. Carlyle is not affiliated with Turo.
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