Market Notes

What cars earn on Turo, one market at a time

A note a day from Carlyle's Turo scans: the median day rate for a class in a market, the typical band, where the supply is, and what an operator does with it. Numbers first, then two paragraphs, each dated to the scan it came from.

LatestSeptember 10, 2026Turo update

Turo host update: Summer 2026 host release

Turo published its Summer 2026 host release on Jul 29, 2026, covering a range of updates to listings, pricing, airport delivery, notifications, and more. The changes affect how hosts handle airport handoffs, advance-booking pricing, distance charges, and message settings.

  1. Sep 9Seattle

    $66

    Trucks on Turo in Seattle: $66 a day across 52 listings

    Seattle trucks carry a median daily rate of $66, sitting inside a typical band of $54 to $87 across 52 active listings. That median trails the national truck median by $6 and sits above every other vehicle class in the Seattle market.

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  2. Sep 8Seattle

    $55

    Minivans on Turo in Seattle: $55 a day across 83 listings

    Seattle minivans have a median daily rate of $55, which matches the national class median exactly. The typical band runs from $43 at the 25th percentile to $69 at the 75th, a spread of $26 across 83 listings.

    Read the note →
  3. Sep 7Seattle

    $43

    Cars on Turo in Seattle: $43 a day across 164 listings

    Seattle cars sit at a median of $43 a day as of September 6, 2026, with the typical band running from $36 to $52. That puts the segment $5 below the national car median of $48 and well behind comparison markets like San Francisco at $58 and Los Angeles at $51.

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RSS. Aggregates from scans of public Turo listings; no individual listing, host or vehicle is ever reproduced. Carlyle is not affiliated with Turo.

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