Market Notes - September 27, 2026

This week on Turo: 3 markets, 6 notes, $45 to $70 a day

By Carlyle. From scans of public Turo listings; aggregates only.

Dallas Trucks posted the week's highest median daily rate at $70, sitting $25 above the lowest figure, Houston Cars at $45. Across all six market-and-class snapshots for the week ending September 27, 2026, there were 714 total listings tracked.

By the numbers

Markets covered
6
Highest median
$70
Lowest median
$45
Listings behind it
714
Median day rate, each market and class we covered
  1. Trucks, Dallas$70
  2. SUVs, Houston$45
  3. Cars, Houston$45
  4. Minivans, Houston$47
  5. Trucks, Houston$63
  6. SUVs, Los Angeles$51

The week, read across

Dallas Trucks carry that top rate against just 57 listings, so supply is relatively tight compared to the Houston classes. Houston is the crowded end of this week's data, with Cars at 162 listings and SUVs at 171, both priced at $45 median, meaning operators there are competing in a dense field at the same rate. Houston Minivans and Trucks sit above those two at $47 and $63 respectively, with fewer listings in each case. Los Angeles SUVs land at $51 median against 186 listings, the single largest listing count of the week, which tells operators in that segment that supply is heavy even though the rate is above Houston's SUV median.

Estimates from advertised rates, not earnings. No individual listing, host or vehicle is reproduced. Carlyle is not affiliated with Turo.

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