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Rental rates

Private market rental rates, by market

Median day rates from 4,561 comparable rentals across 10 US markets, updated October 16, 2026. New markets appear as Carlyle adds them.

The key numbers

Median day rate

$56

across covered markets

Rentals sampled

4,561

in the market data

Priciest market

$71

New York

Cheapest market

$43

Phoenix

The median advertised private market rental rate across these markets is $56/day, from $43 in Phoenix up to $71 in New York. Gross numbers - a host keeps 70-90% depending on protection plan, before costs. The per-car net math lives in How much do Turo hosts make.

By market

Median day rate by city

MarketMedian /dayTypical bandSampleAs of
New York$71$51-$119512Oct 15
San Francisco$65$52-$97545Sep 6
Seattle$63$49-$92541Sep 6
Los Angeles$63$47-$121526Oct 9
Dallas$57$46-$96510Sep 6
Chicago$54$43-$84522Oct 12
Atlanta$54$43-$77522Sep 6
San Diego$53$47-$61200Jul 14
Houston$52$42-$79531Oct 16
Phoenix$43$35-$54152Jul 15

Gross advertised rates from weighted samples of rental market data. Each market page breaks out vehicle classes, top earners, and supply leaders. Not affiliated with Turo.

By vehicle class

What each class earns

ClassMedian /dayMarkets sampled
Trucks$718
Minivans$558
SUVs$5010
Cars$498

Median of market-level class medians, so one big city can't tilt the number. Sports and premium cars are tracked but excluded here - a $600/day exotic median says nothing about a workhorse fleet.

Straight answers

Rental rates, in plain terms

Across the 10 US markets Carlyle covers (4,561 rentals in the data), the median advertised private market rental rate is $56/day. City medians run from $43 in Phoenix to $71 in New York. Those are gross rates - before the platform's cut (on Turo, the host's protection plan sets it) and your costs.
New York leads the markets Carlyle covers at a $71/day median. Higher rates usually ride with higher car prices and insurance, so rate alone doesn't pick the market - net per dollar invested does.
Turo pays hosts 70-90% of the trip price depending on the protection plan they pick, and then real costs come out: insurance, maintenance, cleaning, registration. The math from gross rate to net profit per car is worked through in our guide, How much do Turo hosts make.
Carlyle builds these figures from rental market data by market and vehicle class (weighted samples, not exhaustive), takes median advertised day rates, and dates every market - the newest data here is from October 16, 2026. New markets appear as soon as their data lands. Carlyle is not affiliated with Turo.

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