Market Notes - October 14, 2026
SUVs on Turo in Atlanta: $50 a day across 168 comparable rentals
By Carlyle. From rental market data; aggregates only.
Atlanta SUVs sit at a $50 median daily rate as of September 6, 2026, with the typical band running from $41 to $63 across 168 rentals. The market comes in $1 below the national class median of $51 and $8 below the highest comparison market, San Francisco at $58.
By the numbers
- Median day rate
- $50
- Typical band
- $41-$63
- Rentals sampled
- 168
- SUVs$50
- Cars$47
- Minivans$58
- Trucks$72
What it means for a host
The $21-wide typical band means there's real spread in what guests are paying, so where a car sits within that range matters. The Tesla Model Y leads supply with 13 rentals at a $50 median, putting it right at the market midpoint, while the Kia Soul's 5 rentals at $40 sit below the 25th percentile, signaling a crowded low end for compact options. Trucks in Atlanta carry a $72 median and minivans $58, both above the SUV median, which gives context for hosts deciding which segment to be in. Cadillac Escalades, with only 4 rentals at a $150 median, show the upper end of the rate range has limited supply and strong separation from the typical band.
Where the supply is
- Tesla Model Y13 rentals - $50 a day
- Chevrolet Tahoe8 rentals - $87 a day
- Kia Telluride6 rentals - $53 a day
- Jeep Grand Cherokee L5 rentals - $60 a day
- Kia Soul5 rentals - $40 a day
The full page for this market: private market rental rates in Atlanta.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.