Market Notes - October 9, 2026
Trucks on Turo in San Francisco: $91 a day across 61 comparable rentals
By Carlyle. From rental market data; aggregates only.
San Francisco trucks sit at a median of $91 a day as of September 6, 2026, with the typical band running from $68 at the 25th percentile to $146 at the 75th. That median is $19 above the national class median of $72 and well ahead of comparison markets like Chicago at $78 and Atlanta at $72.
By the numbers
- Median day rate
- $91
- Typical band
- $68-$146
- Rentals sampled
- 61
- SUVs$58
- Cars$58
- Minivans$62
- Trucks$91
What it means for a host
The $78 spread between the 25th and 75th percentiles means pricing is anything but uniform here, so where a host positions within that band matters. The Cybertruck dominates supply with 21 cars at a median of $155, sitting above the 75th percentile, while the Toyota Tacoma holds 12 cars at $68, right at the bottom of the typical band. Hosts with conventional trucks face the most crowded part of the market there, since Tacomas alone account for nearly a fifth of all 61 trucks. New York is the only comparison market that runs higher at $125, and Houston is the floor nationally at $63, so San Francisco trucks are well above both the national baseline and most peer cities.
Where the supply is
- Tesla Cybertruck21 rentals - $155 a day
- Toyota Tacoma12 rentals - $68 a day
- Toyota Tundra6 rentals - $81 a day
- Ford F-1504 rentals - $85 a day
- Ford F-150 Lightning4 rentals - $91 a day
The full page for this market: what cars earn on Turo in San Francisco.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.