Market Notes - October 7, 2026
Cars on Turo in San Francisco: $58 a day across 151 comparable rentals
By Carlyle. From rental market data; aggregates only.
San Francisco cars sit at a median of $58 a day as of September 6, 2026, with the typical band running from $47 to $81 across 151 rentals. That $58 median sits $10 above the national class median of $48 and $2 above the closest peer market, New York at $56.
By the numbers
- Median day rate
- $58
- Typical band
- $47-$81
- Rentals sampled
- 151
- SUVs$58
- Cars$58
- Minivans$62
- Trucks$91
What it means for a host
The $34-wide typical band means there's real spread in what cars command here, so where you price within that range matters. Tesla Model 3 is the most crowded model with 20 rentals at a median of $56, and Toyota Corollas and Honda Civics cluster near the bottom of the band at $47 and $49, so those models face the most direct price competition. Trucks are a smaller supply segment here at 61 rentals but carry a median of $91, well above cars, while SUVs and Minivans sit close to the car median at $58 and $62 respectively. On the high end, the six Porsche 911s in the market median at $288 a day, showing that specialty and performance vehicles operate in a different tier entirely.
Where the supply is
- Tesla Model 320 rentals - $56 a day
- Toyota Corolla12 rentals - $47 a day
- Ford Mustang7 rentals - $60 a day
- Porsche 9116 rentals - $288 a day
- Honda Civic6 rentals - $49 a day
The full page for this market: what cars earn on Turo in San Francisco.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.