Market Notes - September 26, 2026
SUVs on Turo in Los Angeles: $51 a day across 186 listings
By Carlyle. From scans of public Turo listings; aggregates only.
Los Angeles SUVs sit at a median of $51 a day as of September 6, 2026, which matches the national class median exactly. The typical band runs from $39 at the 25th percentile to $100 at the 75th, a spread of $61.
By the numbers
- Median day rate
- $51
- Typical band
- $39-$100
- Listings scanned
- 186
- All-Star hosts
- 56%
- Trips per car
- 32
- SUVs$51
- Cars$51
- Minivans$53
- Trucks$65
What it means for a host
That wide band reflects how split the supply is: mainstream models like the Mercedes-Benz GLC-Class are at $48 while luxury and exotic SUVs like the Lamborghini Urus ($250) and Mercedes-Benz G-Class ($188) pull the upper end far out. Hosts priced below $39 are competing in the most crowded part of the market, where 186 listings are concentrated. San Francisco's median is $7 higher, New York's is $5 higher, and Dallas's is $4 higher, so LA undercuts all three peer markets at the same class median. Trucks here carry a $65 median with only 66 listings, which is a tighter field than the 186-listing SUV segment.
Where the supply is
- Mercedes-Benz G-Class11 listings - $188 a day
- Lamborghini Urus8 listings - $250 a day
- BMW X38 listings - $65 a day
- Land Rover Range Rover Sport6 listings - $126 a day
- Mercedes-Benz GLC-Class5 listings - $48 a day
The live page for this market: what cars earn on Turo in Los Angeles.
Estimates from advertised rates, not earnings. No individual listing, host or vehicle is reproduced. Carlyle is not affiliated with Turo.