Market Notes - October 18, 2026
This week on Turo: 2 markets, 6 notes, $47 to $72 a day
By Carlyle. From rental market data; aggregates only.
Atlanta Trucks posted the week's highest median daily rate at $72, while Atlanta Cars came in at the lowest at $47, putting the full spread across this week's six market-class snapshots at $25. The 596 total rentals tracked ran from a high of 168 in Atlanta SUVs down to 52 in Seattle Trucks.
By the numbers
- Markets covered
- 6
- Highest median
- $72
- Lowest median
- $47
- Rentals behind it
- 596
- Minivans, Seattle$55
- Trucks, Seattle$66
- SUVs, Atlanta$50
- Cars, Atlanta$47
- Minivans, Atlanta$58
- Trucks, Atlanta$72
The week, read across
Atlanta Trucks carry a $25 advantage over Atlanta Cars at the median, so hosts in that class have room to hold rate where supply is thin at just 53 rentals. Minivans sit in the middle of the week's range in both markets, at $55 in Seattle and $58 in Atlanta across 83 and 91 rentals respectively, suggesting a relatively consistent floor for that class. Atlanta's car segment is the most crowded measured by rental count at 149, which means pricing near or below the $47 median there faces more competition. Seattle Trucks at $66 trail Atlanta Trucks by $6 at the median, so hosts operating in both markets may want to weight availability toward the Atlanta side when demand allows.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.