Market Notes - September 30, 2026
SUVs on Turo in New York: $56 a day across 176 comparable rentals
By Carlyle. From rental market data; aggregates only.
New York SUVs sit at a $56 median daily rate as of September 6, 2026, with the typical band running from $45 to $71 across 176 rentals. That median is $5 above the national class median of $51 and just $2 below the highest comparison market, San Francisco, at $58.
By the numbers
- Median day rate
- $56
- Typical band
- $45-$71
- Rentals sampled
- 176
- SUVs$56
- Cars$56
- Minivans$67
- Trucks$125
What it means for a host
The $45-to-$71 typical band is relatively tight, so where a car sits within it matters. BMW X5, Mercedes-Benz GLC-Class, and Nissan Rogue each have nine rentals in market at a $52 median, making that a crowded price point. Hosts with premium SUVs have more room: BMW X7 carries a $121 median on six rentals and Porsche Cayenne hits $81 on five, both well above the band. Phoenix is the lowest comparison market at $43, while Dallas at $55 and San Diego at $53 both trail New York, suggesting local demand supports current rate levels.
Where the supply is
- BMW X59 rentals - $52 a day
- Mercedes-Benz GLC-Class9 rentals - $52 a day
- Nissan Rogue8 rentals - $52 a day
- Tesla Model Y7 rentals - $55 a day
- BMW X76 rentals - $121 a day
The full page for this market: what cars earn on Turo in New York.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.