Market Notes - October 1, 2026

Cars on Turo in New York: $56 a day across 146 comparable rentals

By Carlyle. From rental market data; aggregates only.

Cars in New York have a median daily rate of $56 as of September 6, 2026, sitting $8 above the national class median of $48. The typical band runs from $44 at the 25th percentile to $83 at the 75th, a spread of $39.

By the numbers

Median day rate
$56
Typical band
$44-$83
Rentals sampled
146
Day rate by class in New York
  1. SUVs$56
  2. Cars$56
  3. Minivans$67
  4. Trucks$125

What it means for a host

A host priced anywhere in the $44-$83 band is in the thick of the market, but the lower end is crowded: the Tesla Model 3 leads supply at 13 cars with a median of $56, while the Nissan Altima (10 cars), Kia Forte (8), Nissan Sentra (7), and Toyota Corolla (6) all sit between $43 and $49. San Francisco is the highest comparison market at $58 and Los Angeles comes in at $51, so New York's $56 median is competitive regionally. Among top-earners by trip volume, the BMW 3 Series and Hyundai Elantra both show medians of $68-$70, well above the class median, suggesting demand supports higher rates for the right vehicle.

Where the supply is

  1. Tesla Model 313 rentals - $56 a day
  2. Nissan Altima10 rentals - $46 a day
  3. Kia Forte8 rentals - $47 a day
  4. Nissan Sentra7 rentals - $49 a day
  5. Toyota Corolla6 rentals - $43 a day

The full page for this market: what cars earn on Turo in New York.

Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.

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