Market Notes - October 17, 2026
Trucks on Turo in Atlanta: $72 a day across 53 comparable rentals
By Carlyle. From rental market data; aggregates only.
Atlanta trucks sit at a $72 median daily rate as of September 6, 2026, with a typical band running from $62 to $101. That puts Atlanta exactly on the national class median of $72, and ahead of every other vehicle class in the local market.
By the numbers
- Median day rate
- $72
- Typical band
- $62-$101
- Rentals sampled
- 53
- SUVs$50
- Cars$47
- Minivans$58
- Trucks$72
What it means for a host
The $39 spread between the 25th and 75th percentiles is wide, meaning where a truck sits in that band matters. The Cybertruck's median of $143 across 13 cars pulls the top of the market well above the band, so hosts with a standard pickup are competing in a much narrower $62-$101 window where the Gladiator ($67), Ram 1500 ($63), F-150 ($57), and Ranger ($63) all cluster near or below the 25th percentile. Chicago comes in at $78, San Francisco at $91, and New York at $125, all above Atlanta, while Houston is the lowest comparable at $63, suggesting Atlanta's $72 median has room to move toward mid-tier markets. With 53 trucks versus 168 SUVs and 149 cars in the local market, supply here is relatively thin, which generally supports holding rate rather than discounting to fill calendar.
Where the supply is
- Tesla Cybertruck13 rentals - $143 a day
- Jeep Gladiator9 rentals - $67 a day
- Ram 15007 rentals - $63 a day
- Ford F-1505 rentals - $57 a day
- Ford Ranger3 rentals - $63 a day
The full page for this market: private market rental rates in Atlanta.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.