Market Notes - September 20, 2026
This week on Turo: 2 markets, 6 notes, $44 to $78 a day
By Carlyle. From scans of public Turo listings; aggregates only.
Across six market-and-class snapshots for the week ending September 20, Chicago Trucks posted the highest median daily rate at $78, while Chicago SUVs came in lowest at $44. Those two figures sit $34 apart, with 826 total listings counted across all six segments.
By the numbers
- Markets covered
- 6
- Highest median
- $78
- Lowest median
- $44
- Listings behind it
- 826
- SUVs, Chicago$44
- Cars, Chicago$48
- Minivans, Chicago$49
- Trucks, Chicago$78
- SUVs, Dallas$55
- Cars, Dallas$48
The week, read across
Chicago Trucks carry that top median with only 67 listings, the smallest supply count of the week, while Chicago SUVs have the lowest median and the second-highest listing count at 171. Chicago Cars, Minivans, and Trucks all cluster between $48 and $78, so the class you hold matters more than the city in that market. Dallas SUVs hit $55 with 184 listings, the largest single segment in the data, while Dallas Cars match Chicago Cars exactly at $48 with 153 listings, suggesting cars price similarly across both cities regardless of local supply differences.
Estimates from advertised rates, not earnings. No individual listing, host or vehicle is reproduced. Carlyle is not affiliated with Turo.