Market Notes - September 20, 2026
This week on Turo: 2 markets, 6 notes, $44 to $78 a day
By Carlyle. From rental market data; aggregates only.
Chicago Trucks posted the week's highest median at $78/day, sitting $34 above Chicago SUVs, which came in at the week's lowest median of $44/day. The full week covered 826 rentals across six market-and-class snapshots in Chicago and Dallas.
By the numbers
- Markets covered
- 6
- Highest median
- $78
- Lowest median
- $44
- Rentals behind it
- 826
- SUVs, Chicago$44
- Cars, Chicago$48
- Minivans, Chicago$49
- Trucks, Chicago$78
- SUVs, Dallas$55
- Cars, Dallas$48
The week, read across
Trucks in Chicago carry the smallest supply of any segment this week at 67 rentals, so that $78 median reflects a less crowded field. Cars in both Chicago and Dallas share the same $48/day median despite different supply sizes, 168 rentals in Chicago versus 153 in Dallas, which tells a Chicago Car host their price is already in line with a comparable market. Chicago Minivans sit at $49/day with 83 rentals, just a dollar above Cars, meaning the extra utility of a van isn't commanding much of a premium right now. Dallas SUVs lead all segments in both supply and median daily rate at 184 rentals and $55/day, so an SUV host there is competing in the most active segment of the week.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.