Market Notes - September 13, 2026
This week on Turo: 2 markets, 5 notes, $43 to $66 a day
By Carlyle. From rental market data; aggregates only.
Across five market-and-class snapshots this week, median daily rates ranged from $43 for Seattle Cars to $66 for Seattle Trucks, a spread of $23. The 539 total rentals surveyed cover Seattle Cars, Minivans, and Trucks plus Atlanta Cars and Minivans.
By the numbers
- Markets covered
- 5
- Highest median
- $66
- Lowest median
- $43
- Rentals behind it
- 539
- Cars, Seattle$43
- Minivans, Seattle$55
- Trucks, Seattle$66
- Cars, Atlanta$47
- Minivans, Atlanta$58
The week, read across
Seattle Trucks carried the highest median at $66 with 52 rentals in the sample, while Seattle Cars sat at the low end at $43 across a much larger pool of 164 rentals, signaling that the car segment is the most crowded by supply. Atlanta Cars came in at $47 median against 149 rentals, and Atlanta Minivans at $58 against 91 rentals, both running a few dollars above their Seattle counterparts in the same class. Hosts in the Seattle car segment face the heaviest competition by volume, so positioning within that market calls for a clear read on where your price sits relative to the $43 median.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.