Market Notes - September 12, 2026
Minivans on Turo in Atlanta: $58 a day across 91 comparable rentals
By Carlyle. From rental market data; aggregates only.
Atlanta's minivan rental market sits at a median of $58 a day as of September 6, 2026, putting it $3 above the national class median of $55. The typical band runs from $51 at the 25th percentile to $73 at the 75th, a spread of $22 across 91 rentals.
By the numbers
- Median day rate
- $58
- Typical band
- $51-$73
- Rentals sampled
- 91
- SUVs$50
- Cars$47
- Minivans$58
- Trucks$72
What it means for a host
A host priced below $51 is leaving room on the table relative to where most of the market clusters, while anything above $73 puts a car outside the range where the bulk of demand is likely concentrated. Supply is heaviest in Honda Odyssey (24 cars, median $66) and Chrysler Pacifica (18 cars, median $62), so those models face the most direct price competition. Kia Carnival and Kia Carnival Hybrid carry the highest medians in the top-earner set at $85 and $83 respectively, well clear of the market median, suggesting newer hybrid and premium-trim vans can support a meaningful premium. Compared to peer markets, Atlanta trails New York by $9 and San Francisco by $4, but runs $3 ahead of Seattle, so there's upward room relative to some markets if a host's car and trip history support it.
Where the supply is
- Honda Odyssey24 rentals - $66 a day
- Chrysler Pacifica18 rentals - $62 a day
- Dodge Grand Caravan14 rentals - $54 a day
- Chrysler Voyager8 rentals - $55 a day
- Toyota Sienna8 rentals - $74 a day
The full page for this market: private market rental rates in Atlanta.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.