Market Notes - September 14, 2026
SUVs on Turo in Chicago: $44 a day across 171 comparable rentals
By Carlyle. From rental market data; aggregates only.
Chicago SUVs sit at a median of $44 a day as of September 6, 2026, placing the market $7 below the national class median of $51. The typical band runs from $37 at the 25th percentile to $58 at the 75th, a spread of $21.
By the numbers
- Median day rate
- $44
- Typical band
- $37-$58
- Rentals sampled
- 171
- SUVs$44
- Cars$48
- Minivans$49
- Trucks$78
What it means for a host
With 171 rentals in the market, supply is concentrated at the compact end: the Chevrolet Trax, Jeep Compass, Honda HR-V, and Tesla Model Y each have seven or eight cars priced between $35 and $45, so that range is crowded and downward pressure there is real. The Cadillac Escalade's seven cars carry a median of $91, and the Mercedes-Benz GLE-Class sits at $65 across four cars, showing that premium trims can clear well above the typical band. San Francisco leads comparison markets at $58, followed by New York at $56 and Dallas at $55, each running $11-$14 above Chicago's median, so the local market is at the softer end of the peer set. Hosts priced in the upper half of the typical band, toward $58, are already matching the floor of the highest comparison market, which gives some confidence that positioning there isn't out of step with broader demand.
Where the supply is
- Chevrolet Trax8 rentals - $45 a day
- Jeep Compass8 rentals - $36 a day
- Honda HR-V7 rentals - $35 a day
- Cadillac Escalade7 rentals - $91 a day
- Tesla Model Y7 rentals - $42 a day
The full page for this market: private market rental rates in Chicago.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.