Market Notes - September 14, 2026

SUVs on Turo in Chicago: $44 a day across 171 listings

By Carlyle. From scans of public Turo listings; aggregates only.

Chicago SUVs have a median daily rate of $44, sitting inside a typical band of $37 to $58 across 171 listings. That median is $7 below the national class median of $51 and $14 below San Francisco, the highest comparison market at $58.

By the numbers

Median day rate
$44
Typical band
$37-$58
Listings scanned
171
All-Star hosts
48%
Trips per car
25
Day rate by class in Chicago
  1. SUVs$44
  2. Cars$48
  3. Minivans$49
  4. Trucks$78

What it means for a host

The $21 spread between the 25th and 75th percentiles gives hosts real room to position above the floor without reaching the top of the band. Supply is crowded at the compact end: Chevrolet Trax and Jeep Compass each have 8 listings, and Honda HR-V has 7, with those three models all sitting at or below $45 median. The Cadillac Escalade is the only supply-leader model that clears the typical band, with a median of $91 across 7 listings, and Mercedes-Benz GLE-Class sits at $65 with 4 listings. Within Chicago, Trucks carry the highest median of any class at $78, while SUVs at $44 trail Cars at $48 and Minivans at $49.

Where the supply is

  1. Chevrolet Trax8 listings - $45 a day
  2. Jeep Compass8 listings - $36 a day
  3. Honda HR-V7 listings - $35 a day
  4. Cadillac Escalade7 listings - $91 a day
  5. Tesla Model Y7 listings - $42 a day

The live page for this market: what cars earn on Turo in Chicago.

Estimates from advertised rates, not earnings. No individual listing, host or vehicle is reproduced. Carlyle is not affiliated with Turo.

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