Market Notes - September 11, 2026
Cars on Turo in Atlanta: $47 a day across 149 listings
By Carlyle. From scans of public Turo listings; aggregates only.
Atlanta cars sit at a median of $47 a day as of September 6, 2026, with the typical band running from $41 to $56. That puts the market $1 below the national class median of $48 and $11 behind the highest comparison market, San Francisco, at $58.
By the numbers
- Median day rate
- $47
- Typical band
- $41-$56
- Listings scanned
- 149
- All-Star hosts
- 48%
- Trips per car
- 38
- SUVs$50
- Cars$47
- Minivans$58
- Trucks$72
What it means for a host
The $15 spread across the typical band gives hosts real room to position by model and condition, since $41 listings compete mostly on price while $56 listings need to justify the gap with trip history or ratings. Supply is crowded at the low end: the Hyundai Elantra leads with 15 listings at a $44 median and the Honda Accord has 10 at $42, so hosts in that tier face the most direct competition. The Kia K5 stands out with 7 listings but a $59 median, which is the only supply-leader model clearing the 75th percentile. Atlanta also runs below Los Angeles ($51), New York ($56), and San Francisco ($58), while staying $4 above the lowest comparison market, Seattle, at $43, so demand here supports rates closer to the top of the typical band for well-reviewed listings, given that 48% of listings carry All Star status and the average rating sits at 4.5 across 38 trips.
Where the supply is
- Hyundai Elantra15 listings - $44 a day
- Tesla Model 313 listings - $50 a day
- Honda Accord10 listings - $42 a day
- Toyota Corolla8 listings - $46 a day
- Kia K57 listings - $59 a day
The live page for this market: what cars earn on Turo in Atlanta.
Estimates from advertised rates, not earnings. No individual listing, host or vehicle is reproduced. Carlyle is not affiliated with Turo.