Market Notes - September 11, 2026
Cars on Turo in Atlanta: $47 a day across 149 comparable rentals
By Carlyle. From rental market data; aggregates only.
Atlanta cars sit at a median of $47 a day as of September 6, 2026, with the typical band running from $41 to $56 across 149 rentals. The national median for this class is $48, putting Atlanta $1 below that mark.
By the numbers
- Median day rate
- $47
- Typical band
- $41-$56
- Rentals sampled
- 149
- SUVs$50
- Cars$47
- Minivans$58
- Trucks$72
What it means for a host
The $16 band between the 25th and 75th percentiles is fairly tight, so where a car sits within that range matters. The heaviest supply is in economy sedans: Hyundai Elantra leads at 15 cars with a median of $44, Honda Accord has 10 at $42, and Toyota Corolla has 8 at $46, meaning those models are competing close to the bottom of the band. Minivans ($58 median, 91 rentals) and trucks ($72 median, 53 rentals) both price above cars in Atlanta, and even within the car class the Kia K5 earns a median of $59 with only 7 rentals, showing that less-crowded models can clear the top of the band. Compared to San Francisco ($58), New York ($56), and Los Angeles ($51), Atlanta runs noticeably lower, which may reflect an opportunity to position a well-reviewed car toward the upper end of the $41-$56 range rather than anchoring near the crowded lower end.
Where the supply is
- Hyundai Elantra15 rentals - $44 a day
- Tesla Model 313 rentals - $50 a day
- Honda Accord10 rentals - $42 a day
- Toyota Corolla8 rentals - $46 a day
- Kia K57 rentals - $59 a day
The full page for this market: private market rental rates in Atlanta.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.