Market Notes - October 3, 2026
Trucks on Turo in New York: $125 a day across 58 comparable rentals
By Carlyle. From rental market data; aggregates only.
New York trucks have a median daily rate of $125, sitting $53 above the national class median of $72. The typical band runs from $86 at the 25th percentile to $177 at the 75th, a spread of $91.
By the numbers
- Median day rate
- $125
- Typical band
- $86-$177
- Rentals sampled
- 58
- SUVs$56
- Cars$56
- Minivans$67
- Trucks$125
What it means for a host
With 58 trucks in the market, supply is thin compared to SUVs at 176 and Cars at 146, which gives truck hosts more pricing room across that $91 band. The Cybertruck dominates supply with 24 of the 58 rentals and a median of $163, so hosts with conventional trucks like the Tacoma at $106 or Gladiator at $113 are competing in a less crowded middle tier. Every comparison market trails New York by a wide margin, with San Francisco the closest at $91 and Houston the lowest at $63, so demand here appears to support rates well above what those markets bear. Hosts priced near the 25th percentile at $86 are close to San Francisco's median, which suggests there's room to move up toward the $125 midpoint without stepping outside what this market routinely absorbs.
Where the supply is
- Tesla Cybertruck24 rentals - $163 a day
- Toyota Tacoma5 rentals - $106 a day
- Jeep Gladiator4 rentals - $113 a day
- Ford F-150 Lightning3 rentals - $129 a day
The full page for this market: what cars earn on Turo in New York.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.