Market Notes - September 25, 2026
Trucks on Turo in Houston: $63 a day across 54 listings
By Carlyle. From scans of public Turo listings; aggregates only.
Houston trucks are sitting at a median of $63 a day, with a typical band of $54 to $94 across 54 active listings. That puts trucks above every other class tracked in Houston and $9 below the national truck median of $72.
By the numbers
- Median day rate
- $63
- Typical band
- $54-$94
- Listings scanned
- 54
- All-Star hosts
- 37%
- Trips per car
- 21
- SUVs$45
- Cars$45
- Minivans$47
- Trucks$63
What it means for a host
The $40 spread between the 25th and 75th percentile gives hosts real room to differentiate on rate. Ford F-150s and Ram 1500s anchor the low end of the band at a median of $54, while the Toyota Tacoma and Jeep Gladiator sit closer to the class median at $62 and $66. Tesla Cybertruck listings lead on both count and rate at $153, well above the rest of the field. Chicago, San Francisco, and New York all post higher truck medians, with New York running $62 above Houston, so demand signals in those markets don't transfer directly here.
Where the supply is
- Tesla Cybertruck9 listings - $153 a day
- Ford F-1508 listings - $54 a day
- Toyota Tacoma7 listings - $62 a day
- Jeep Gladiator5 listings - $66 a day
- Ram 15005 listings - $54 a day
The live page for this market: what cars earn on Turo in Houston.
Estimates from advertised rates, not earnings. No individual listing, host or vehicle is reproduced. Carlyle is not affiliated with Turo.