Market Notes - September 23, 2026
Cars on Turo in Houston: $45 a day across 162 comparable rentals
By Carlyle. From rental market data; aggregates only.
Houston cars sit at a median of $45 a day as of September 6, 2026, putting them $3 below the national class median of $48. The typical band runs from $39 to $66, a spread of $27.
By the numbers
- Median day rate
- $45
- Typical band
- $39-$66
- Rentals sampled
- 162
- SUVs$45
- Cars$45
- Minivans$47
- Trucks$63
What it means for a host
The bottom of that band is crowded: Nissan Sentras, Toyota Corollas, Hyundai Elantras, and Nissan Altimas together account for 47 rentals and all price at or below $44, so the $39-$44 range has real supply pressure. Corvettes (7 rentals, $125 median) and Mercedes-Benz C-Classes (7 rentals, $70 median) show the 75th-percentile ceiling and above is reachable with the right vehicle. Houston's $45 median trails San Francisco by $13, New York by $11, and Los Angeles by $6, so demand here supports less room to push price than those markets. Cars and SUVs share the same $45 median in Houston, while Trucks come in at $63, which is worth keeping in mind when thinking about where this class sits in the local mix.
Where the supply is
- Nissan Sentra14 rentals - $44 a day
- Toyota Corolla13 rentals - $43 a day
- Hyundai Elantra11 rentals - $38 a day
- Nissan Altima9 rentals - $41 a day
- Honda Accord8 rentals - $46 a day
The full page for this market: private market rental rates in Houston.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.