Market Notes - September 29, 2026
Trucks on Turo in Los Angeles: $65 a day across 66 comparable rentals
By Carlyle. From rental market data; aggregates only.
Los Angeles truck rentals sit at a median of $65 a day as of September 6, 2026, with a typical band from $51 to $135 across 66 rentals. That median is $7 below the national class median of $72 and well below New York's $125.
By the numbers
- Median day rate
- $65
- Typical band
- $51-$135
- Rentals sampled
- 66
- SUVs$51
- Cars$51
- Minivans$53
- Trucks$65
What it means for a host
The $83 spread between the 25th and 75th percentiles is wide, so where a truck lands in the band matters. Cybertrucks lead supply at 28 units and a median of $144, putting them well above the band's ceiling, while Tacomas at 21 units sit right at the 25th percentile of $51, making that end of the range crowded. Chicago comes in at $78 and San Francisco at $91, both above LA's median, which suggests the local market prices trucks more conservatively than comparable West Coast and Midwest cities. Hosts with conventional trucks near the low end of the band may find the GMC Sierra's median of $64 a useful reference point given its smaller supply of 4 units.
Where the supply is
- Tesla Cybertruck28 rentals - $144 a day
- Toyota Tacoma21 rentals - $51 a day
- GMC Sierra 15004 rentals - $64 a day
- Chevrolet Silverado 15003 rentals - $48 a day
The full page for this market: what cars earn on Turo in Los Angeles.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.