Market Notes - October 15, 2026
Cars on Turo in Atlanta: $47 a day across 149 comparable rentals
By Carlyle. From rental market data; aggregates only.
Atlanta's car rental market sits at a median of $47 a day as of September 6, 2026, with the typical band running from $41 at the 25th percentile to $56 at the 75th. That puts Atlanta $1 below the national class median of $48 and below comparison markets like Los Angeles at $51, New York at $56, and San Francisco at $58.
By the numbers
- Median day rate
- $47
- Typical band
- $41-$56
- Rentals sampled
- 149
- SUVs$50
- Cars$47
- Minivans$58
- Trucks$72
What it means for a host
The $16 band between the 25th and 75th percentiles is relatively tight, so where a car sits within that range matters. The most crowded models are the Hyundai Elantra with 15 cars at a median of $44, the Tesla Model 3 with 13 at $50, and the Honda Accord with 10 at $42 - cars priced near the bottom of the band in high-supply slots face the most direct competition. Minivans and trucks carry higher medians in Atlanta at $58 and $72 respectively, and the Kia K5, which appears in both the top-earner and supply-leader lists, shows that a well-positioned mid-range car can clear $59 even in a crowded field. Hosts with cars benchmarked near the 75th percentile have room to hold rate given Atlanta still trails San Francisco by $11 and New York by $9.
Where the supply is
- Hyundai Elantra15 rentals - $44 a day
- Tesla Model 313 rentals - $50 a day
- Honda Accord10 rentals - $42 a day
- Toyota Corolla8 rentals - $46 a day
- Kia K57 rentals - $59 a day
The full page for this market: private market rental rates in Atlanta.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.