Market Notes - September 19, 2026

Cars on Turo in Dallas: $48 a day across 153 comparable rentals

By Carlyle. From rental market data; aggregates only.

Dallas Cars sit at a median of $48 a day as of September 6, 2026, matching the national median for the class exactly. The typical band runs from $42 at the 25th percentile to $74 at the 75th, a spread of $33.

By the numbers

Median day rate
$48
Typical band
$42-$74
Rentals sampled
153
Day rate by class in Dallas
  1. SUVs$55
  2. Cars$48
  3. Minivans$52
  4. Trucks$70

What it means for a host

The heavy concentration of supply sits at the low end: Toyota Corollas (13 cars, median $42), Nissan Sentras (8 cars, $41), and Kia Fortes (8 cars, $37) crowd the floor of the band, so cars priced in that zone face the most direct competition. The top-earning models in Dallas - Corvette at $102, Mercedes-Benz E-Class at $74, and C-Class at $65 - all clear the 75th percentile, suggesting the upper end of the band has room without much supply pressure. Compared to other markets, Dallas trails San Francisco by $10 and New York by $8, while sitting just $3 below Los Angeles, so demand drivers here are closer to an LA-type market than a coastal premium one. Within Dallas itself, Trucks carry the highest median at $70 and SUVs at $55, both above Cars at $48, which is worth weighing if a host is considering which class to add next.

Where the supply is

  1. Toyota Corolla13 rentals - $42 a day
  2. Nissan Sentra8 rentals - $41 a day
  3. Toyota Camry8 rentals - $48 a day
  4. Kia Forte8 rentals - $37 a day
  5. Kia K47 rentals - $44 a day

The full page for this market: private market rental rates in Dallas.

Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.

Run the numbers on a car in this market

Same data, your car: what it earns, what it costs to keep, and a straight call.

One free ROI report to start. No card required.