Market Notes - October 5, 2026
SUVs on Turo in San Diego: $53 a day across 200 comparable rentals
By Carlyle. From rental market data; aggregates only.
San Diego SUVs carry a median daily rate of $53 across 200 rentals as of July 14, 2026. The typical band runs from $47 at the 25th percentile to $61 at the 75th percentile, a spread of $14.
By the numbers
- Median day rate
- $53
- Typical band
- $47-$61
- Rentals sampled
- 200
- SUVs$53
What it means for a host
Hosts priced at or below $47 are sitting at the floor of the market, while anything above $61 puts a car in the top quarter. The Volkswagen Tiguan and Nissan Kicks lead in supply count with median rates of $47 and $46 respectively, so those models face the most direct price competition near the bottom of the band. Nissan Pathfinders command a median of $73 and Jeep Wranglers $68, both well above the typical band, which shows guests will pay a premium for certain models. San Diego comes in $2 above the national class median of $51 and sits $5 below San Francisco, $3 below New York, and $2 below Dallas, so there's room to test rates closer to the upper end of the band without stepping far outside peer markets.
Where the supply is
- Mazda CX-5016 rentals - $58 a day
- Volkswagen Tiguan12 rentals - $47 a day
- Nissan Kicks11 rentals - $46 a day
- Nissan Pathfinder10 rentals - $73 a day
- Chevrolet Trax10 rentals - $52 a day
The full page for this market: what cars earn on Turo in San Diego.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.