Market Notes - September 18, 2026
SUVs on Turo in Dallas: $55 a day across 184 listings
By Carlyle. From scans of public Turo listings; aggregates only.
Dallas SUVs sit at a $55 median daily rate as of September 6, 2026, with the typical band running from $44 to $82 across 184 listings. That median is $4 above the national SUV median of $51 and within a dollar or two of New York ($56) and San Diego ($53).
By the numbers
- Median day rate
- $55
- Typical band
- $44-$82
- Listings scanned
- 184
- All-Star hosts
- 61%
- Trips per car
- 40
- SUVs$55
- Cars$48
- Minivans$52
- Trucks$70
What it means for a host
The $38 spread between the 25th and 75th percentiles tells you this class has wide room for positioning: a Tesla Model Y, the most common vehicle at 18 listings, prices at a $47 median, well below the class floor for many hosts, while a Cadillac Escalade at 11 listings sits at $140 and a Land Rover Range Rover at 6 listings reaches $154. San Francisco leads comparison markets at $58 and Phoenix anchors the low end at $43, so Dallas is comfortably mid-range nationally. Trucks in Dallas hold a $70 median on just 57 listings, which is worth noting when a host is deciding how to position a larger, truck-based SUV against the 184-listing SUV pool.
Where the supply is
- Tesla Model Y18 listings - $47 a day
- Cadillac Escalade11 listings - $140 a day
- Chevrolet Tahoe7 listings - $72 a day
- Land Rover Range Rover6 listings - $154 a day
- Jeep Grand Wagoneer5 listings - $56 a day
The live page for this market: what cars earn on Turo in Dallas.
Estimates from advertised rates, not earnings. No individual listing, host or vehicle is reproduced. Carlyle is not affiliated with Turo.