Market Notes - September 18, 2026
SUVs on Turo in Dallas: $55 a day across 184 comparable rentals
By Carlyle. From rental market data; aggregates only.
Dallas SUVs carry a median daily rate of $55 as of September 6, 2026, sitting $4 above the national class median of $51. The typical band runs from $44 at the 25th percentile to $82 at the 75th, a spread of $38.
By the numbers
- Median day rate
- $55
- Typical band
- $44-$82
- Rentals sampled
- 184
- SUVs$55
- Cars$48
- Minivans$52
- Trucks$70
What it means for a host
With 184 SUVs in the Dallas rental market, supply is heaviest around the Tesla Model Y at 18 cars and a median of $47, meaning the lower end of the band is crowded and downward rate pressure is real there. Trucks carry a higher median ($70) than SUVs here, so hosts weighing vehicle mix can note that class gap. Compared to peer markets, Dallas trails San Francisco by $3 and New York by $1, while sitting $2 above San Diego, so the market is mid-range nationally with room to push toward the higher comparables. The top earners - Range Rover at $154 and Escalade at $140 - show the upper end of the market is well above the 75th percentile, which means luxury-tier vehicles operate in a separate demand pocket from the bulk of the supply.
Where the supply is
- Tesla Model Y18 rentals - $47 a day
- Cadillac Escalade11 rentals - $140 a day
- Chevrolet Tahoe7 rentals - $72 a day
- Land Rover Range Rover6 rentals - $154 a day
- Jeep Grand Wagoneer5 rentals - $56 a day
The full page for this market: private market rental rates in Dallas.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.