Market Notes - September 21, 2026

Trucks on Turo in Dallas: $70 a day across 57 listings

By Carlyle. From scans of public Turo listings; aggregates only.

Dallas trucks have a median daily rate of $70, sitting $2 below the national class median of $72. The typical band runs from $58 at the 25th percentile to $98 at the 75th, a spread of $40.

By the numbers

Median day rate
$70
Typical band
$58-$98
Listings scanned
57
All-Star hosts
63%
Trips per car
55
Day rate by class in Dallas
  1. SUVs$55
  2. Cars$48
  3. Minivans$52
  4. Trucks$70

What it means for a host

That $40 band is wide, so where a host lands within it matters. The crowded end of supply is conventional pickups: Ford F-150 has 8 listings at a $65 median and Toyota Tacoma has 7 at $57, both below the class median. Tesla Cybertruck leads both supply and rate at $119 median across 10 listings, and GMC HUMMER EV sits at $87 across 3 listings, showing the upper end of the band is reachable with differentiated vehicles. Chicago's truck median is $78 and San Francisco's is $91, both above Dallas, while Houston's is $63, the lowest comparison point provided.

Where the supply is

  1. Tesla Cybertruck10 listings - $119 a day
  2. Ford F-1508 listings - $65 a day
  3. Toyota Tacoma7 listings - $57 a day
  4. Toyota Tundra5 listings - $75 a day
  5. Ford Maverick4 listings - $63 a day

The live page for this market: what cars earn on Turo in Dallas.

Estimates from advertised rates, not earnings. No individual listing, host or vehicle is reproduced. Carlyle is not affiliated with Turo.

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