Market Notes - September 21, 2026
Trucks on Turo in Dallas: $70 a day across 57 comparable rentals
By Carlyle. From rental market data; aggregates only.
Dallas trucks sit at a median of $70 a day as of September 6, 2026, with the typical band running from $58 at the 25th percentile to $98 at the 75th percentile. That $40 band reflects a market of 57 rentals that runs $2 below the national class median of $72.
By the numbers
- Median day rate
- $70
- Typical band
- $58-$98
- Rentals sampled
- 57
- SUVs$55
- Cars$48
- Minivans$52
- Trucks$70
What it means for a host
The Cybertruck leads both supply and median daily rate at $119, well above the next highest earner, the GMC HUMMER EV at $87, so high-demand specialty trucks are earning at the top of the band while conventional trucks cluster near or below the median. The Ford F-150 is the most common conventional truck at 8 rentals with a median of $65, and the Toyota Tacoma and Ford Maverick both sit below the market median at $57 and $63 respectively, meaning supply is crowded in the sub-median range for standard pickups. Within Dallas, trucks carry the highest median of any class, ahead of SUVs at $55, Minivans at $52, and Cars at $48, which puts them in a distinct tier. Chicago is the closest comparable at $78, San Francisco is at $91, and New York reaches $125, so Dallas truck rates are materially lower than those three markets, while Houston at $63 is the lowest tracked market.
Where the supply is
- Tesla Cybertruck10 rentals - $119 a day
- Ford F-1508 rentals - $65 a day
- Toyota Tacoma7 rentals - $57 a day
- Toyota Tundra5 rentals - $75 a day
- Ford Maverick4 rentals - $63 a day
The full page for this market: private market rental rates in Dallas.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.