Market Notes - September 22, 2026
SUVs on Turo in Houston: $45 a day across 171 comparable rentals
By Carlyle. From rental market data; aggregates only.
Houston SUVs sit at a median of $45 a day as of September 6, 2026, with the typical band running from $39 to $57 across 171 rentals. That puts Houston $6 below the national class median of $51 and tied with Cars at the local level, while Trucks here command a median of $63.
By the numbers
- Median day rate
- $45
- Typical band
- $39-$57
- Rentals sampled
- 171
- SUVs$45
- Cars$45
- Minivans$47
- Trucks$63
What it means for a host
The typical band is 18 dollars wide, so where a host prices within that $39-$57 range matters. Supply is thickest in the compact and mid-size tier, with the Nissan Rogue, Chevrolet Trax, Ford Escape, and Chevrolet Equinox each showing medians of $36-$43, which pulls the overall median down. Luxury models stand apart: the Cadillac Escalade carries a median of $86 and the Mercedes-Benz GLE-Class sits at $73, both well above the class median. For context, Dallas comes in at $55 and San Francisco at $58, so Houston hosts with higher-tier vehicles have room to test rates closer to those comparison markets without reaching the top of what comparable metros are charging.
Where the supply is
- Nissan Rogue8 rentals - $42 a day
- Cadillac Escalade7 rentals - $86 a day
- Chevrolet Trax7 rentals - $40 a day
- Ford Escape6 rentals - $36 a day
- Chevrolet Equinox6 rentals - $43 a day
The full page for this market: private market rental rates in Houston.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.