Market Notes - September 22, 2026
SUVs on Turo in Houston: $45 a day across 171 listings
By Carlyle. From scans of public Turo listings; aggregates only.
Houston SUVs sit at a $45 median daily rate as of September 6, 2026, with the typical band running from $39 to $57. That median trails the national SUV median by $6 and falls $13 below San Francisco, the highest comparison market scanned.
By the numbers
- Median day rate
- $45
- Typical band
- $39-$57
- Listings scanned
- 171
- All-Star hosts
- 37%
- Trips per car
- 32
- SUVs$45
- Cars$45
- Minivans$47
- Trucks$63
What it means for a host
The $18 spread between the 25th and 75th percentiles means pricing position matters: listings at or below $39 compete with the most price-sensitive tier, while those above $57 enter a thinner slice of the market. Ford Escape and Chevrolet Trax listings cluster near the bottom of the band at $36 and $40, so that segment is relatively crowded at low price points. Cadillac Escalade and Mercedes-Benz GLE-Class sit well above the median at $86 and $73, showing that premium SUVs clear significantly more per day without much direct supply pressure. Dallas and New York both run $10-$13 higher than Houston, which may reflect demand differences worth watching as hosts set seasonal rates.
Where the supply is
- Nissan Rogue8 listings - $42 a day
- Cadillac Escalade7 listings - $86 a day
- Chevrolet Trax7 listings - $40 a day
- Ford Escape6 listings - $36 a day
- Chevrolet Equinox6 listings - $43 a day
The live page for this market: what cars earn on Turo in Houston.
Estimates from advertised rates, not earnings. No individual listing, host or vehicle is reproduced. Carlyle is not affiliated with Turo.