Market Notes - September 9, 2026

Trucks on Turo in Seattle: $66 a day across 52 comparable rentals

By Carlyle. From rental market data; aggregates only.

Seattle truck rentals sit at a median of $66 a day as of September 6, 2026, with the typical band running from $54 at the 25th percentile to $87 at the 75th percentile. That $33 spread means pricing is fairly wide across the 52 trucks in the market.

By the numbers

Median day rate
$66
Typical band
$54-$87
Rentals sampled
52
Day rate by class in Seattle
  1. SUVs$49
  2. Cars$43
  3. Minivans$55
  4. Trucks$66

What it means for a host

The $54 floor is where crowded models cluster: Tacomas (13 cars) and F-150s (7 cars) both sit near $63-$64, so anything priced at the low end of the band competes directly with the heaviest supply. The national median for trucks is $72, and Seattle comes in $6 below that, which suggests there may be room to hold or push toward the midpoint without standing out as expensive. Chicago at $78 and San Francisco at $91 show that comparable metros support meaningfully higher rates, while Houston at $63 is the only major market tracking below Seattle. Cybertrucks, with 9 cars at a median of $116, occupy a tier well above the typical band and pull the top of the market up on their own.

Where the supply is

  1. Toyota Tacoma13 rentals - $63 a day
  2. Tesla Cybertruck9 rentals - $116 a day
  3. Ford F-1507 rentals - $64 a day
  4. GMC Sierra 15003 rentals - $74 a day
  5. Rivian R1T3 rentals - $77 a day

The full page for this market: private market rental rates in Seattle.

Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.

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