Market Notes - October 22, 2026
SUVs on Turo in Dallas: $55 a day across 184 comparable rentals
By Carlyle. From rental market data; aggregates only.
Dallas SUVs carry a median daily rate of $55 as of September 6, 2026, sitting $4 above the national class median of $51. The typical band runs from $44 at the 25th percentile to $82 at the 75th, a spread of $38.
By the numbers
- Median day rate
- $55
- Typical band
- $44-$82
- Rentals sampled
- 184
- SUVs$55
- Cars$48
- Minivans$52
- Trucks$70
What it means for a host
With 184 rentals in the market, supply is heaviest around the Tesla Model Y at 18 cars and a median of $47, meaning that corner of the market pulls the lower end of the band down. Cadillac Escalades and Land Rover Range Rovers each clear $140-$154 at the median with far fewer cars competing, which explains the wide band. San Francisco leads comparison markets at $58, New York sits at $56, and San Diego comes in at $53, so Dallas is priced close to those peers. Trucks in Dallas hold a median of $70 with only 57 cars in supply, a tighter field that may be worth watching if an operator is considering vehicle mix.
Where the supply is
- Tesla Model Y18 rentals - $47 a day
- Cadillac Escalade11 rentals - $140 a day
- Chevrolet Tahoe7 rentals - $72 a day
- Land Rover Range Rover6 rentals - $154 a day
- Jeep Grand Wagoneer5 rentals - $56 a day
The full page for this market: private market rental rates in Dallas.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.