Market Notes - October 23, 2026
Cars on Turo in Dallas: $48 a day across 153 comparable rentals
By Carlyle. From rental market data; aggregates only.
Dallas Cars sit at a median daily rate of $48 as of September 6, 2026, matching the national median for the class exactly. The typical band runs from $42 to $74, a spread of $33.
By the numbers
- Median day rate
- $48
- Typical band
- $42-$74
- Rentals sampled
- 153
- SUVs$55
- Cars$48
- Minivans$52
- Trucks$70
What it means for a host
The crowded end of supply is economy sedans - Toyota Corolla leads with 13 cars at a median of $42, followed by Nissan Sentra and Kia Forte both priced below the market median, so that pocket is competitive and rate pressure there is real. Cars priced near or above the 75th percentile of $74 are thinner on the ground, and the top earners in that zone - Corvette at $102 and E-Class at $74 - show there's room at the upper end without many cars competing for it. Compared to peer markets, Dallas sits $10 below San Francisco, $8 below New York, and $3 below Los Angeles, while Seattle is the only tracked market that comes in lower at $43. Within Dallas itself, Trucks carry the highest median at $70 and SUVs at $55, both above what Cars are returning at $48, which is worth keeping in mind if you're weighing vehicle options.
Where the supply is
- Toyota Corolla13 rentals - $42 a day
- Nissan Sentra8 rentals - $41 a day
- Toyota Camry8 rentals - $48 a day
- Kia Forte8 rentals - $37 a day
- Kia K47 rentals - $44 a day
The full page for this market: private market rental rates in Dallas.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.