Market Notes - September 17, 2026

Trucks on Turo in Chicago: $78 a day across 67 listings

By Carlyle. From scans of public Turo listings; aggregates only.

Chicago trucks carry a median daily rate of $78, sitting $6 above the national class median of $72. The typical band runs from $57 at the 25th percentile to $117 at the 75th, a spread of $60.

By the numbers

Median day rate
$78
Typical band
$57-$117
Listings scanned
67
All-Star hosts
37%
Trips per car
36
Day rate by class in Chicago
  1. SUVs$44
  2. Cars$48
  3. Minivans$49
  4. Trucks$78

What it means for a host

With 67 listings, trucks are the smallest class in Chicago by supply, well behind SUVs at 171 and Cars at 168, which gives truck hosts a tighter competitive field. The Ford F-150 leads on count with 9 listings at a $69 median, so hosts pricing near that level are competing in a crowded spot within the class. Ram 1500 and GMC Sierra 1500 both sit in the $87-$92 median range with fewer listings, showing that mid-tier full-size trucks can clear above the class median. Chicago's $78 median trails San Francisco by $13 and New York by $47, but beats Atlanta by $6 and Houston's $63 median, placing it in the middle of comparable markets.

Where the supply is

  1. Tesla Cybertruck10 listings - $182 a day
  2. Ford F-1509 listings - $69 a day
  3. Ram 15007 listings - $92 a day
  4. Chevrolet Silverado 15007 listings - $74 a day
  5. Ford Maverick5 listings - $50 a day

The live page for this market: what cars earn on Turo in Chicago.

Estimates from advertised rates, not earnings. No individual listing, host or vehicle is reproduced. Carlyle is not affiliated with Turo.

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