Market Notes - September 17, 2026

Trucks on Turo in Chicago: $78 a day across 67 comparable rentals

By Carlyle. From rental market data; aggregates only.

Chicago trucks sit at a median of $78 a day as of September 6, 2026, with the typical band running from $57 to $117 across 67 rentals. That median is $6 above the national class median of $72 and well ahead of the lowest comparable market, Houston, at $63.

By the numbers

Median day rate
$78
Typical band
$57-$117
Rentals sampled
67
Day rate by class in Chicago
  1. SUVs$44
  2. Cars$48
  3. Minivans$49
  4. Trucks$78

What it means for a host

The $60-wide typical band means truck pricing here is spread out, so where you sit within that range matters. The Ford F-150 leads on volume with 9 rentals at a median of $69, putting it below the market median, while the Ram 1500 and GMC Sierra 1500 hold fewer cars but price above it at $92 and $87 respectively. The Tesla Cybertruck commands $182 at the top, but with 10 cars it's also the most crowded single model in the segment. Compared to other markets, Chicago trucks come in $13 below San Francisco and $47 below New York, though they're $6 above Atlanta, which gives operators here a reasonable mid-range position to work with.

Where the supply is

  1. Tesla Cybertruck10 rentals - $182 a day
  2. Ford F-1509 rentals - $69 a day
  3. Ram 15007 rentals - $92 a day
  4. Chevrolet Silverado 15007 rentals - $74 a day
  5. Ford Maverick5 rentals - $50 a day

The full page for this market: private market rental rates in Chicago.

Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.

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