Market Notes - October 4, 2026
This week on Turo: 2 markets, 6 notes, $53 to $125 a day
By Carlyle. From rental market data; aggregates only.
Across six market-and-class snapshots this week, the median daily rate ranged from $53 for Los Angeles Minivans to $125 for New York Trucks, a spread of $72. Those two figures anchor the week at opposite ends, with four other segments sitting between them.
By the numbers
- Markets covered
- 6
- Highest median
- $125
- Lowest median
- $53
- Rentals behind it
- 612
- Minivans, Los Angeles$53
- Trucks, Los Angeles$65
- SUVs, New York$56
- Cars, New York$56
- Minivans, New York$67
- Trucks, New York$125
The week, read across
New York Trucks posted the highest median at $125 with only 58 rentals in the market, meaning supply is relatively thin compared to segments like New York SUVs (176 rentals) and New York Cars (146 rentals), both sitting at a $56 median. Hosts in crowded segments like those two will find the typical band tighter and rate pressure heavier given how much supply is competing. Los Angeles Minivans came in at the week's lowest median ($53) despite 82 rentals, while New York Minivans ran $67 on 84 rentals, showing that the same class can carry meaningfully different rates across markets. Hosts comparing their daily rate to the median for their class and market have a cleaner read on where they stand relative to the going rate in that specific segment.
Estimates from advertised rates, not earnings. No individual rental, host or vehicle is reproduced. Carlyle is not affiliated with Turo.