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Turo rates

What cars earn on Turo, by market

Live median day rates from 4,561 scanned listings across 10 US markets, updated September 6, 2026. New markets appear as Carlyle scans them.

The key numbers

Median day rate

$56

across scanned markets

Listings scanned

4,561

live samples

Priciest market

$71

New York

Cheapest market

$43

Phoenix

The median advertised Turo rate across these markets is $56/day, from $43 in Phoenix up to $71 in New York. Gross numbers - a host keeps 70-90% depending on protection plan, before costs. The per-car net math lives in How much do Turo hosts make.

By market

Median day rate by city

MarketMedian /dayTypical bandListingsScanned
New York$71$51-$119512Sep 6
San Francisco$65$52-$97545Sep 6
Seattle$63$49-$92541Sep 6
Los Angeles$63$47-$121526Sep 6
Dallas$57$46-$96510Sep 6
Chicago$54$43-$84522Sep 6
Atlanta$54$43-$77522Sep 6
San Diego$53$47-$61200Jul 14
Houston$52$42-$79531Sep 6
Phoenix$43$35-$54152Jul 15

Gross advertised rates from weighted samples of live listings. Each market page breaks out vehicle classes, top earners, and supply leaders. Not affiliated with Turo.

By vehicle class

What each class earns

ClassMedian /dayMarkets sampled
Trucks$718
Minivans$548
SUVs$5010
Cars$488

Median of market-level class medians, so one big city can't tilt the number. Sports and premium cars are tracked but excluded here - a $600/day exotic median says nothing about a workhorse fleet.

Straight answers

Turo rates, in plain terms

Across the 10 US markets Carlyle scans (4,561 live listings), the median advertised rate is $56/day. City medians run from $43 in Phoenix to $71 in New York. Those are gross rates - before Turo's protection-plan cut and your costs.
New York leads the markets Carlyle scans at a $71/day median. Higher rates usually ride with higher car prices and insurance, so rate alone doesn't pick the market - net per dollar invested does.
Turo pays hosts 70-90% of the trip price depending on the protection plan they pick, and then real costs come out: insurance, maintenance, cleaning, registration. The math from gross rate to net profit per car is worked through in our guide, How much do Turo hosts make.
Carlyle scans live Turo listings by market and vehicle class (weighted samples, not exhaustive), takes median advertised day rates, and stamps every market with its scan date - the newest scan here is from September 6, 2026. New markets appear the moment a scan lands there. Carlyle is not affiliated with Turo.

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Carlyle Fleet prices any car you're eyeing against live scans of your market - income, break-even, and a straight call.

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