Market Notes - November 3, 2026
Nearly half of car shoppers are strong CPO candidates, Cox study finds
By Carlyle. A plain-language note on a story CBT News reported on Nov 3, 2026; the original is linked below.
CBT News reports that a 2026 Cox Automotive study of 825 consumers found 46% qualify as high-potential certified pre-owned buyers, yet CPO vehicles make up only about 12% of retail used-vehicle sales. The story was published on November 3, 2026.
What it means for a host
Hosts running newer or near-new vehicles may find that guest demand could shift toward CPO-eligible models as average new-vehicle prices have climbed above $50,000 and new-vehicle appeal has dropped from 85% to 76% since 2023. CPO appeal, by contrast, has held steady at 74%, which could mean guests are more willing to pay for vehicles that carry certification than for older conventional used cars. Acquisition costs for CPO vehicles may reflect that steady demand, so hosts shopping for fleet additions could see firmer pricing on certified inventory. If you're already running late-model vehicles that qualify for manufacturer CPO programs, guest interest in that category appears to be holding up.
Reported by CBT News: Cox Automotive study finds 46% of shoppers are high-potential CPO buyers (Nov 3, 2026). Read it there for the full story; this note is Carlyle's summary.
A summary, not a reproduction: the wording above is Carlyle’s, the reporting is CBT News’s. Carlyle is not affiliated with Turo or with CBT News.